ASCOT LLOYD. UNDERSTAND where you stand

“Confusing.” “Clichéd.” “Outdated.” That’s how Ascot Lloyd described their own brand. And the research showed their clients agreed.

Following a pitch win, we overhauled the lot and ‘Understand where you stand’ was born.
A platform built to help clients truly understand their ever-changing finances. Not just passively talk about how much money they have.

A new logo, fresh imagery and a confident tone of voice combined to create standout advertising.
While brand guidelines and a brand film helped launch the work internally.